PROBLEMS WE SOLVE

Decision studio addresses business problems across multiple verticals (Airlines, FMCG, Retail, Banking & Financial Services, Automotive, Education, Food and beverage, Engineering, Energy (Oil and Gas), Leisure, Tourism, Hospital, Public sector, Healthcare, Insurance, Manufacturing, Media, E-Commerce, Real estate, Jewellery, Technology, Telecommunications, Transportation (Travel), Law, Entertainment etc.) and horizontals (Marketing, CRM, Sales, R&D, Finance, Supply chain, Risk management, HR, IT, web analytics, social media, operations etc.).

Traditionally, problem-solving meant drilling down and tackling issues one by one. But as businesses grow issues overlap and complexities multiply. In the age of big data, companies often lack the tools they need to appreciate and understand the complexity of problems they face. Analytical roadmap of any organization should be defined by understanding the complexity of the interconnections of the problems.

  • Marketing mix

  • Marketing - time

  • Customer targeting

  • Advertising time

  • Customer message targeting

  • Customer messaging effectiveness

  • Sales team distribution

  • Salesperson - product matching

  • Sales team size

  • Sales and marketing effectiveness

  • Sales cycle time optimization

  • Promotions - time & place

  • Promotions effectiveness

  • Promotions - correct product

  • New Geographies

  • Promotion duration

  • Brand ambassador - need

  • Improve brand strength

  • Evaluate brand value - region

  • Brand value competitive analysis

  • Brand awareness - region

  • Brand targeting and positioning

  • Measure brand value

  • Brand Evolution

  • Brand multiple segment strategy

  • Marketing Strategy - brand compliant?

  • Product quality - brand compliant?

  • Brand image change - why?

  • What affects brand

  • Brand message difference across channels

  • Impact of acquisitions on brand

  • Impact of new product on brand

  • Brand ambassador - brand compliant?

  • Impact of negative feedback on brand

  • Customer facing group - brand compliant?

  • Product look and feel - correct?

  • Effectiveness of brand one liners

  • Impact of brand on sales

  • Brand characteristics

  • Need for multiple brands

  • Brand value for a conglomerate

  • Customer perception of brand

  • Pre-launch product version feedback

  • Impact of price on sales

  • Brand fit into existing portfolio

  • Is new product targeting new segments?

  • Do new geos need new products?

  • Need to upgrade product

  • Is promotion reaching target audience?

  • Optimum discount rate

  • Patent price

  • Trademark price

  • Optimum cash conversion cycle

  • Stock out probability

  • Adapt to customer behavior

  • Contain credit risk

  • Enhance profitability without risk

  • Regulatory compliance

  • Manage liquidity risk

  • Managing commodity exposure

  • Minimize overbooking

  • Inventory management

  • Employees at churn risk

  • Minimize distribution loss

  • Supply chain risk management

  • Competitor performance assessment

  • Manage raw material sourcing risk

  • Manage M&A risk

  • Talent requirement

  • Assess organization risk appetite

  • Manage capital allocation risk

  • Risk based contracting decisions

  • Risk based pricing

  • Portfolio stress testing

  • Natural calamity risk exposure

  • Customer acquisition

  • Customer retention

  • Cross-sell

  • Cross-sell response

  • up-sell response

  • up-sell

  • Attrition

  • Customer segment size

  • Targeting improvement

  • Acquisition targets

  • Loyalty measure

  • Loyalty definition

  • Loyalty levels

  • Customer referrals

  • Net promoter score increase

  • Product satisfaction

  • Loyalty improvement

  • Market size

  • Customer spend change

  • Profitable customers

  • Best customer definition

  • Loyalty program level cutoff

  • Product launch - time

  • Product launch - pricing

  • Product launch - media choice

  • Product concept prioritization

  • Future product features

  • Product launch geos

  • Cannibalization due to new product

  • R&D budget

  • R&D team work allocation

  • Real estate disposal

  • Is budget optimal

  • Transition to cloud

  • Systems upgradation

  • Website performance

  • Increase website visitors

  • Increase website conversion rate

  • Optimize website purchase funnel

  • Optimize website checkout process

  • Website layout

  • Site search

  • Satisfaction with website

  • Website page recommendation

  • Website product recommendation

  • Needs not met by website

  • logistics partner rationalization

  • Minimize pilferage inventory loss

  • Minimize expired inventory loss

  • Minimize inventory storage cost

  • Safety stock calculation

  • Optimize procurement cost

  • Optimize production cost

  • Optimize logistics cost

  • Supplier rationalization

  • Sales drivers

  • Lost sales estimation

  • Forex risk management

  • Packaging impact on sales

  • Call center calls forecasting

  • Call center workflow optimization

  • Call center staffing

  • Promotions effectiveness

  • Correct time to promote

  • Brand ambassador effectiveness

  • Product launch

  • Pricing

  • Call center

  • Website performance improvement

  • Social Media

  • Social Media - Listening

  • Social Media - Engagement

  • Social Media - Marketing

  • Social Media - Measurement

  • Social Media - Sales

  • Social Media - Key Influencers

  • Social Media - Topics

  • Social Media - Pre launch buzz

  • Social Media - Inputs into planning

  • Social Media - Inputs into SEO

  • Social Media - Competition

  • Social Media - Customer support

  • Social Media - Traffic

  • Social Media - Spend optimization

  • Social Media - is content good?

  • Social Media - what message?

  • Social Media - Campaign objectives

  • Social Media - Campaign effectiveness

  • Social Media - Value of fan

  • Social Media - value of fan's network

  • Social Media - impact on NPS

  • Social Media - Tools to use

  • Social Media - Identify sales prospects

  • Social Media - targeting

  • Social Media - Measure engagement

  • Social Media - Improve reach

  • Social Media - improve sentiment

  • Social Media - improve revenue

  • Social Media - budget allocation

  • Inventory forecasting

  • Demand planning

  • Supplier identification

  • Ordering cost

  • supplier contract negotiation

  • Distribution Network for product

  • Prioritizing for inventory management

  • Unit Sales forecasting

  • Network optimization

  • Minimize inventory

  • Supplier performance evaluation

  • Logistics partner evaluation

  • Inventory stocking decision

  • New product sales forecasting

  • Storage phase inventory optimization

  • Emergency demand product sourcing

  • Minimize production wastage

  • Production schedule change

  • Product ideas crowd sourcing

  • Marketing - main message

  • Product portfolio

  • Product withdrawal

  • Product withdrawal timeframe

  • Bundling

  • Budgets based on product lifecycle

  • Clearance pricing

  • Loyalty programs reward

  • Competitor product assessment

  • Campaign effectiveness

  • Pricing for similar products

  • Product pricing

  • Employee training requirements

  • Training program efficiency

  • Optimize database marketing

  • Optimize direct marketing

  • Direct marketing list identification

  • Email marketing effectiveness

  • Email marketing list identification

  • Email marketing content

  • Direct marketing content

  • Using dates for targeting

  • Sales force incentivization

  • Content on website

  • Service center inventory

  • MRO expense optimization

  • MRO demand prediction

  • MRO marketing

  • MRO plan options

  • Service cycle time optimization

  • Service center staff planning

  • Maintenance scheduling

  • Order cycle Planning

  • Shipment date prediction

  • Distribution center productivity

  • New Distribution center location

  • Landed cost calculation

  • Resource forecasting

  • Procure2Pay cycle Planning

  • Organization information management

  • Evaluating employee morale

  • Evaluating candidature fit

  • Labor planning

  • Improving employee efficiency

  • managing org workflow

  • evaluating employee performance

  • retaining employee workforce

  • Asset utilization - corrective actions

  • Improve asset utilization

  • Real estate asset utilization

  • Asset upgradation

  • IT Infrastructure utilization

  • Measure asset performance

  • IP protection

  • Investments

  • Customer message relevance

  • Customer support anticipation

  • Customer feedback utilization

  • Identify dissatisfied customers

  • Packaging impact on customer experience

  • Credit risk exposure

  • Sources of credit risk

  • Credit scorecard creation

  • Delivery channel performance

  • Support channel performance

  • Delivery channel performance improvement

  • Optimal support channels

  • Optimal hiring channels

  • Should work be outsourced?

  • what work to be outsourced?

  • How much should be outsourced?

  • Outsourcing partner choice

  • Purchase cycle time optimization

  • Recruiting process effectiveness

  • Recruiting process improvement

  • Vendor fraud identification

  • ROI of CSR activities

  • Value at risk

  • Forecast real estate value

  • first call resolution improvement

  • Assess quality of support

  • Improve quality of support

  • Acquisition efforts measurement

  • Acquisition programs improvement

  • Customer buying patterns

  • Influence customer buying patterns

  • Measure attractiveness to investors

  • Improve attractiveness to investors

  • Optimize accounts receivable

  • Maximize accounts receivable realization

  • Identify customer unmet needs

  • Identify customer needs

  • Barriers to repurchase

  • Measure performance of sales channels

  • Improve performance of sales channels

  • Increase new product adoption

  • Measure performance of call center

  • Plan capacity of a call center

  • Improve save rate in a call center

  • Measure call center agent effectiveness

  • Improve call center agent effectiveness

  • Measure effectiveness of SEM

  • Increase ROI from SEM

  • Increase traffic volume from SEM

  • Identify fraud

  • Reduce fraud

  • Identify online fraud

  • Minimize online fraud

  • Identify false expense claims

  • Volume discounts

  • Product lifecycle

  • Competitor customer targetting

  • Market Penetration

  • Product manufacturing decision

  • B2B partner satisfaction - measure

  • B2B partner satisfaction - improve

  • Online customer profile

  • Customer complaint

  • product prioritization for marketing

  • Forecast returns

  • Tele - customer profile

  • Product Relaunch campaign assessment

  • Prioritize initiatives for Marketing

  • Prioritize initiatives for supply chain

  • Prioritize initiatives for hiring and training

  • price sensitive customer profile

  • Measure holiday season performance

  • Optimal share of voice

  • Effectiveness of burst and stagger marketing

  • Optimization of burst and stagger markering

  • Identify external triggers for marketing campaigns

  • Increase revenue

  • Overall profitability

  • Target assignment

  • Low cost experimentation

  • Forecast reconciliation

  • Product performance

  • Vendor risk

  • Reduce cost

  • Budget allocation to regions

  • Real estate procurement

  • Measure product performance

  • Cut supplier costs

  • Vendor profitability measurement

  • Reduce commodity purchase costs

  • Improve product engineering

  • Control remuneration expenses

  • Reduce energy consumption

  • Improve real estate utilization

  • Attribute costs to product features

  • Manage shrink

  • Optimize supply chain

  • Minimize inventory cost

  • Customer relationship management

  • Risk Management

  • Improve stockholder value

  • Improve research and development

  • Optimize sales and marketing

  • Optimize marketing

  • Improve sales team

  • Optimize product portfolio

  • Improve employee engagement

  • Measure employee engagement

  • Asset management

  • Optimum warranty period

  • Improve after sales support

  • Companies to acquire

  • Cost of warranty

  • Contingency funds for warranty

  • Cross channel synergies

  • Labor optimization

  • Market basket analysis

  • Cannibalization due to promotions

  • Halo due to promotions

  • Cannibalization

  • Cost drivers

  • Customer lifetime value

  • Customer lifetime value - increase

  • Customer experience - measurement

  • Customer experience - improvement

  • Call duration optimization

  • Increase profit per customer

  • Increase revenue per customer

  • Causes of revenue leakage

  • Expansion Evaluation

  • Customer preference improvement

  • Customer preference

  • Customer perception

  • Production capacity

  • Trade promotion effectiveness

  • Sales team size - new location

  • Market share forecast

  • Offline media spend optimization

  • Online media spend optimization

  • Route optimization

  • Logistics - capacity planning

  • Backhaul optimization

  • Reduce logistics carbon footprint

  • Reduce carbon footprint

  • Minimize environmental impact

  • Pre-pack optimization

  • Order prioritization

  • Order placement

  • Feature importance

  • High cost customers

  • Share of wallet

  • Cancellations forecasting

  • Demand planning - constrained

  • Market share analysis

  • Search engine optimization

  • Context based on pricing

  • Ancillary revenue - rationalization

  • Ancillary revenue - pricing

  • Franchisee performance - Measurement

  • Franchisee performance - improvement

  • Win back - targets

  • Component/part failure prediction

  • Free sample/service optimization

  • Key influencers

  • Risk exposure - money laundering

  • Money laundering - elimination

  • Fraud propensity

  • Money laundering propensity

  • Default propensity

  • Model compliance

  • Business Process Restructuring ROI

  • Cost of over-forecasting

  • Cost of under-forecasting

  • Fraud detection - locations

  • Holiday planning - assortment

  • Holiday planning

  • Value chain nodes - measurement

  • Inventory drivers

  • Macroeconomic factors impact on business

  • Sales team - alignment

  • Impact of marketing on sales

  • Supply chain evaluation

  • Impact of employee discounts

  • Product registration initiatives - effectiveness

  • Macroeconomic factors impact on sales

  • Macroeconomic factors impact on demand

  • Impact of weather on demand

  • Industry health - measurement

  • Sales conversion drivers

  • Mass media darkness impact

  • Social media darkness impact

  • Minimize loss from returns

  • Minimize returns

  • Marketing operations cost - optimization

  • Optimal wages

  • Employee onboarding process optimization

  • Loss due to forex

  • Customer onboarding process optimization

  • Customer engagement - measurement

  • Customer engagement - improvement

  • Marketing reach

  • Impact of new product on sales

  • Hero product identification

  • Quality of website visitor

  • Quality of website visitor - improve

  • Website content - performance

  • Social Media - Channel for customer support

  • Utility expenses - forecast

  • Utility expenses - reduction

  • Markdown - timing

  • Markdown - price

  • Markdown - impact on sales